In this series of articles, were going to cut through all the noise and jargon out there and help you learn exactly what you need to know when it comes to marketing. We will answer the questions you have been wondering, and can never seem to get a good answer for.

Every year the Santa Barbara Contractors Association hosts an annual Golf Tournament. This year is was at Glen Annie. Clever Punch Co. was a sponsor along with Hayward Lumber, Landscape Development, Action Roofing, and more.

I’ve been open to meeting all types of business owners, learning about their goals, offering my support … and yet I keep coming back to contractors (or they keep coming back to me.)

This business was created out of frustration over the lack of good marketers in Santa Barbara. As a Project Manager for a winery I found the marketing and branding process to be the most costly, time consuming, expensive and frustrating task out of everything I managed. So, like all rebellious entrepreneurs, I learned to do it myself.