Real Estate Agents
McGowan Partners
Montecito, California
1. Brand Guidelines
Services include:
McGowan Partners sought guidance in creating a strong professional online presence. The first step in our process was compiling the client’s brand assets into a cohesive brand guideline document. The process included…
Creating a mood board based on what we knew about McGowan Partners’ desired look and feel
Organizing a final logo set (including primary, secondary, icon, and wordmark logos in all formats)
Selecting a distinct font family to coordinate with the client’s branding
Choosing a color palette for the website and other marketing materials
2. New Website
mcgowanpartners.com | Services include:
Our team created McGowan Partners’ new website from the ground up. Careful attention was paid when it came to organizing the client’s project and corresponding images within the website portfolio. By working with the client, we were able to sort the images and receive the necessary project info. Other services included…
Designing the website layout
Copywriting based on McGowan Partners’ brand voice
Building the custom website in Squarespace
Reviewing with the client in real-time via ZOOM
Optimizing the site for basic SEO tactics
3. Professional Photography
Services include:
Customers want to see who they are going to work with. Showing off your team and environment builds trust far beyond generic stock photos. Here’s what we did:
Vetted local photographers (we hold high standards for professional people who do good work)
Strategized a comprehensive shot list (we handle all the coordinating)
Organized a two-hour photoshoot at one location
Delivered 15-20 images stunning images per shoot
4. Social Media
Services include:
Our team created McGowan Partners’ new website from the ground up. Careful attention was paid when it came to organizing the client’s project and corresponding images within the website portfolio. By working with the client, we were able to sort the images and receive the necessary project info. Other services included…
Designing the website layout
Copywriting based on McGowan Partners’ brand voice
Building the custom website in Squarespace
Reviewing with the client in real-time via ZOOM
Optimizing the site for basic SEO tactics
5. Graphic Design
Services include:
When the client came to us, they had no graphic design materials to show off their branding. Ashley really wanted to create local guides for the various neighborhoods in Santa Barbara County. The process included creating eloquent copy in editorial style, professional photography from around the county, multiple rounds of revisions, and delivering both digital and print-ready files for the client and their team to use. We created…
Comprehensive and editorial-style city guides
One page listing PDFs
6. Blogs & Email Campaigns
Services include:
Thoughtful, attractive, and informative content keeps readers engaged with your brand. For McGowan Partners, blogs and email campaigns aimed to provide free and resourceful information that visually was also nice to look at. This process included…
Monthly check in calls where we pitched at least 2 blog ideas and discussed email strategy
Picking the client’s brain on industry information relevant to blog topic
Stunning monthly email newsletters and blog posts
Want to see more?
This is just the foundation — explore more of our craftsmanship below.