Construction Trades

Matt Shaw Concrete

Premier Concrete Contractor
Santa Barbara, California

1. Brand Guidelines

Services include:

Matt Shaw Concrete Inc. is a premier concrete contractor that services Santa Barbara County and surrounding areas of California. They value every client and are straightforward in their approach to work—Get the job done, and done exceptionally well. The first step in our process was to conceptualize three distinct logo options for the client to choose from. The process also included:

Creating a mood board based on what we knew about the client's desired look and feel
Selecting a distinct font family to coordinate with the client’s branding
Choosing a color palette for the website and other marketing materials

2. New Website

mattshawconcrete.com | Services include:

We created a website that shows off Matt Shaw’s top-quality work and extensive experience. The process included:

Designing the website layout
Copywriting based on the client’s brand voice
Building the custom website in Squarespace
Reviewing with the client in real-time via ZOOM
Optimizing the site for basic SEO tactics
Maintenance updates ongoing

3. Social Media

Services include:

Our strategy for Matt Shaw’s social presence is to represent their work with high-quality images and succinct, educational copy. Consistency is the key to creating a cohesive online presence that turns viewers into customers. The process includes: