EcoLawn

Construction Trades

Landscape Design & Install
Santa Barbara, California

“We were looking for someone to work on everything marketing-related so we didn't have to. Clever Punch does a great job handling everything from social media, newsletters, marketing collateral, and website improvements. We love that they only require an hour or less of our time on our monthly call and they take it from there. I would highly recommend working with Clever Punch!”

Chloe Kirk | Partner, EcoLawn

1. Brand Refresh

Services include:

EcoLawn’s professional installation crew specializes in synthetic grass, landscaping and custom carpentry, and their talented design team can help inspire and bring your dream yard to reality. For EcoLawn, we offered a website audit and refreshed their branding. The process included:

Presenting distinct logo refresh options to capture EcoLawn’s desired look and feel

Organizing a final logo set (including primary, secondary, icon, and wordmark logos in all formats).
Selecting a distinct font family to coordinate with the client’s branding.
Choosing a color palette for the website and other marketing materials.

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2. Graphic Design

Services include:

Since EcoLawn works directly with homeowners, beautiful graphic design plays a key component in their marketing strategy. We work with the client to design brochures, graphics, direct mail material, and more on an ongoing basis. This service includes:

Creative direction with copy and design elements
Reviews with the client via ZOOM in real-time
Ongoing revisions and print-ready deliverables once the project is finalized

3. Social Media Management

@eco_lawn | Services include:

Our strategy for EcoLawn’s social presence is to represent their work with high-quality images and succinct, playful copy. Consistency is the key to creating a cohesive online presence that turns viewers into customers. The process includes: