Why We’re Moving Away from Mailchimp for Email Campaigns
At Clever Punch, we're always refining the way we work—testing tools, simplifying systems, and finding better ways to support our clients. That’s why we’re making a shift in one of our core platforms: email marketing.
We’re currently moving from Mailchimp to FloDesk for sending emails—and Clever Punch is the guinea pig, testing out the new FloDesk platform and writing up some tight internal processes. Once we’ve ironed out the details, we’ll begin migrating all of our clients over to the new platform and officially say goodbye to Mailchimp.
Why It's Time for Something New
Mailchimp has served us (and our clients) well over the years. But more recently, we’ve found that it’s become stagnant when it comes to both design aesthetic and usability. After Intuit acquired the company, we saw pricing steadily increase while functionality stayed the same—or became more glitchy.
Some of the pain points we’ve run into:
Rising costs that scale with your list size—MailChimp used to be free for up to 2,000 contacts. Now, 500 contacts is $20/month, and 5,000 contacts jumps to $100/month.
Rigid content blocks that don’t allow much flexibility or creativity
No option to upload custom fonts, unless we convert text into graphics (which then cause their own problems)
Graphic-based emails that can become unreadable on smaller screens—and slow to load on all of them
Too much time spent wrestling with design limitations and formatting quirks
Since we rolled out our new pricing plans for 2025, efficiency is even more important to us. Our time = your marketing budget, so every tool in our toolkit needs to earn its keep. Mailchimp just isn’t making the cut anymore.
What We’re Loving About FloDesk
FloDesk is built for beautiful emails. It’s streamlined, easy to use, and designed to help brands like ours (and yours) show up professionally—without the tech hassle.
Here’s what stands out so far:
Gorgeous, modern templates that don’t need much tweaking to look polished
A clean, intuitive interface that lets us move quickly
True custom branding without workarounds
Flat monthly pricing of $35—no subscriber limits
We're already seeing faster turnaround and better results—and we’ll be sharing those wins with our clients as we transition them over to the new system.
Curious what else we use to run marketing smoothly? See our tech stack here—feel free to browse every software program we rely on, because we’re all about being helpful and transparent with marketing tips.
One Less Thing for You to Worry About
Our goal is to keep your marketing simple, streamlined, and smart. That means testing out the latest tools, staying ahead of the curve, and handling the software swaps so you don’t have to.
We believe marketing doesn’t have to be complicated—and FloDesk is just one more way we’re making it easier and more efficient for everyone we support.
To our existing clients, stay tuned: changes to your email designs are coming, and they’re all good.