Protect Your Reputation: Build Google Reviews NOW Before that 1-Star Review Hits
Type your business name into Google. What pops up on the right-hand side? That little block—your Google Business Profile—is often the very first impression a potential client sees. And those stars? They’re sizing you up before they even open your website.
With your proposal in hand, they’re comparing you to two or three other competitors and asking themselves a single question: Can I trust this company?
Here’s why Google Reviews are worth more than you think—and how to actually get them without the awkward “Hey, any chance you’d be willing to leave us a review?” conversation.
1. It’s your first impression
You can have the best website in town, but prospective clients don’t always start with your website. They often don’t even know your website domain, so they start with a Google search. If your competitor shows up with 40 five-star reviews and you’ve got… two? Guess who looks more trustworthy.
2. It’s insurance against the bad review
We’ve seen it too many times: a business owner thinks reviews don’t matter—until a disgruntled ex-employee or unhappy customer drops a one-star bomb. You can’t delete it, and now it’s the first thing people see.
If you’ve been building reviews steadily, it’s no stress. That lone one-star makes them look bad, not you. In fact, it makes your other reviews look even more legit.
3. It Boosts Your SEO Search Results
When Google decides where to place your website in the search results, it takes everything into consideration, including your reviews. More positive reviews = better placement in search results. And since Google controls both the search engine and Google Business, it’s basically feeding itself data. Google wants to deliver the most trustworthy businesses to the right audience. Since reviews live inside the Google ecosystem, they directly help your website and profile show up higher in search results.
4. It Improves Your Google Maps Ranking
The same principle applies to Google Maps. More reviews = better chance of showing up on Google Maps, which means better visibility when local clients search for your services.
5. It Builds Recognition
Reviews aren’t just for potential clients—they help you show up on the radar of editors, award committees, and industry leaders.
Case in point: we’ve won the Quality Business Awards two years in a row and are the only marketing agency in Santa Barbara to receive the honor. We didn’t apply or pay for it—but we’re confident our review profile played a big role in being selected.
6. It Keeps You Top of Mind
Asking past clients for reviews is also a great way to spark fresh conversations. It reminds them why they enjoyed working with you—and makes you the first person they think of when they are ready for the next project, or when someone asks them who they would recommend. If staying top of mind with potential clients is a goal, than reaching out for a testimonial is a no-brainer.
Our Proven Process
So how do you actually build reviews without it feeling awkward? That’s where we come in. If you’re willing to dedicate 3 hours of your marketing budget each month, within a year, you’ll have a Google Business Profile that is pulling its weight. And we will handle everything.
We reach out to past clients for you. Nervous about reaching back out? We handle everything with professionalism and warmth. Clients are often more candid and generous with us than they are directly with you. You have nothing to lose.
We help wordsmith testimonials. Most clients are happy to leave a review, but don’t know what to write. We make it easy by drafting polished, accurate wording for them.
We provide the direct link. Once clients approve their testimonial, we send them a custom Google review link, making the process simple and quick.
We keep the system going. After past clients are caught up, we put the same process in place for current projects—asking for the review before the job officially wraps up, when clients are still engaged.
Why It Matters
Google Reviews stick with your business for decades and are one of the marketing assets that keep working for you long after the project ends. They’re one of the most cost-effective marketing investments you’ll ever make.
Face it; you are not going to get around to this—so get over the awkwardness, get out of your own way, and let us handle it for you. Delegate this task to us, and get back to running your business (while you watch your 5-star reviews roll in.)
📩 Current clients: Reach out and we’ll get the process started!
✨ New clients: Contact us if you’d like us to tackle this as a simple hourly project!