General Contractors
Urquidez Building Corporation
Custom Builds & Project Management
Santa Ynez, California
1. Brand Guidelines
Services include:
UBC sought guidance in creating a strong professional online presence. The first step in our process was compiling the client’s brand assets into a cohesive brand guideline document. The process included…
Creating a mood board based on what we knew about UBC’s desired look and feel
Organizing a final logo set (including primary, secondary, icon, and wordmark logos in all formats)
Selecting a distinct font family to coordinate with the client’s branding
Choosing a color palette for the website and other marketing materials
2. New Website
urquidezbuildingcorp.com | Services include:
Our team created UBC’s new website from the ground up. Careful attention was paid when it came to organizing the client’s project and corresponding images within the website portfolio. By working with the client, we were able to sort the images and receive the necessary project info. Other services included…
Designing the website layout
Copywriting based on UBC’s brand voice
Building the custom website in Squarespace
Reviewing with the client in real-time via ZOOM
Optimizing the site for basic SEO tactics
3. Professional Photography
Services include:
Potential clients want to see who they are going to work with. Showing off your team and environment builds trust far beyond generic stock photos. For B&N, here’s our process:
Vetted local photographers (we hold high standards for professional people who do good work)
Strategized a comprehensive shot list (we handle all the coordinating)
Organized a two-hour photoshoot at one location
Delivered 15-20 images stunning images per shoot
4. Social Media
Services include:
Our strategy for UBC’s social media presence was to represent their work with high-quality, professional photography combined with eloquent and concise copy written in their brand voice. Consistency is the key to creating a cohesive online presence that turns viewers into customers. The process includes…
Monthly check-in calls to discuss strategy and projects
Regular professional photoshoots
Batching content to fill the 9 spots on the grid
Client approval of every image and caption before posting
5. Blogs & Email Campaigns
Services include:
Thoughtful, attractive, and informative content keeps readers engaged with your brand. For UBC, blogs and email campaigns aim to provide free and resourceful information that visually is also nice to look at. This process includes…
Monthly check in calls where we pitch at least 2 blog ideas and discuss email strategy
Picking the client’s brain on industry information relevant to blog topic
Stunning monthly email newsletters and blog posts
Want to see more?
This is just the foundation — explore more of our craftsmanship below.