Lifestyle & Hospitality

Sunnybrook Riding Club

Equestrian Riding Facility
Santa Barbara, California

“We had our original branding for 15 years and desperately needed an overhaul. With an 8-week deadline, Clever Punch flew beyond our expectations. They balance creativity with practicality — a rare and refreshing find in the design world.”

Erin & Rebecca Bruce | Owners, Sunnybrook Riding Club

1. Brand Guidelines

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Sunnybrook Elite Riding Club is nestled between the beautiful Pacific Ocean and the majestic Santa Ynez mountains in Carpinteria, California. Their private boutique riding club offers hunter-jumper training and boarding, limited to select individuals and families who are serious about reaching the top of their ability in this sport. For their rebrand, our team:

  • Created a mood board based on what we knew about the client's desired look and feel

  • Selected a distinct font family to coordinate with the client’s branding

  • Chose a color palette for the website and other marketing materials

2. New Website

sunnybrookhorses.com | Services include:

To bring Sunnybrook’s vision to life, we created a brand new website from the ground up. The business’s passion for down-to-earth, user-friendly design helped inspire the website’s overall look and feel. By working closely with the client, we created something that would help Sunnybrook stand out amongst competitors. Other services included:

  • Designing the website layout

  • Copywriting based on the client’s brand voice

  • Building the custom website in Squarespace

  • Reviewing with the client in real-time via ZOOM

  • Optimizing the site for basic SEO tactics

3. Social Media

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Our strategy for Sunnybrook’s social media was to produce high-quality images and casual, educational copy. Consistency is the key to creating a cohesive online presence that turns viewers into customers. The process includes:

  • Regular check-in calls to discuss strategy and projects

  • Batching content to fill the 9 spots on the grid

  • Custom copywriting in distinct brand voice

  • Client approval of every image and caption before posting

3. Blogs & Email Campaigns

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We created ongoing marketing materials to engage Sunnybrook’s audience and convey their expertise. Monthly email newsletters include:

  • Business insights & updates

  • Team member spotlights

  • Educational articles & information

4. Videography | Business Introductory Video

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People want to see who they’re going to work with. Meet Sunnybrook Riding Club. In making this video, Clever Punch services included storyboarding, scriptwriting, videography, editing, and day-of support.

3. Graphic Design

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The Sunnybrook team relied on Clever Punch to generate high-quality graphic design to accompany their rebrand. For this process, our services included:

  • Creative direction with copy and design elements

  • Reviews with the client via ZOOM in real-time

  • Ongoing revisions and print-ready deliverables once the project is finalized

Want to see more?

This is just the foundation — explore more of our craftsmanship below.