Construction Trades

Spectrum Systems

Luxury Lighting
San Francisco, California

“Clever Punch was a pleasure to work with. Their extensive knowledge and well-thought-out marketing plans gave our business the boost we needed. The approach that was taken was easy to use and very well received by our customers and employees. The flat rate approach worked well for our business needs. We will definitely keep Clever Punch in our pocket for any future needs we may have. Great working with them!”

Cyndi Relander | Spectrum Systems

1. Brand Guidelines

Services include:

Spectrum Systems sought guidance in creating a strong professional online presence. The first step in our process was compiling the client’s brand assets into a cohesive brand guideline document. The process included…

Creating a mood board based on what we knew about Spectrum Systems’ desired look and feel
Organizing a final logo set (including primary, secondary, icon, and wordmark logos in all formats)
Selecting a distinct font family to coordinate with the client’s branding
Choosing a color palette for the website and other marketing materials

2. New Website

Services include:

Our team created Spectrum Systems’ new website from the ground up. Careful attention was paid when it came to organizing the client’s project and corresponding images within the website portfolio. By working with the client, we were able to sort the images and receive the necessary project info. Other services included…

Designing the website layout
Copywriting based on Spectrum Systems’ brand voice
Building the custom website in Squarespace
Reviewing with the client in real-time via ZOOM
Optimizing the site for basic SEO tactics

3. Social Media

Services include:

Our strategy for Spectrum Systems’ social media presence was to represent their work with high-quality, professional photography combined with eloquent and concise copy written in their brand voice. Consistency is the key to creating a cohesive online presence that turns viewers into customers. The process includes…

Monthly check-in calls to discuss strategy and projects
Coordination with their select product manufacturer’s marketing assets
Batching content to fill the 9 spots on the grid
Client approval of every image and caption before posting

4. Blogs & Email Campaigns

Services include:

Thoughtful, attractive, and informative content keeps readers engaged with your brand. For Spectrum Systems, blogs and email campaigns aim to provide free and resourceful information that visually is also nice to look at. This process includes…

Monthly check in calls where we pitch at least 2 blog ideas and discuss email strategy
Picking the client’s brain on industry information relevant to blog topic
Stunning monthly email newsletters and blog posts

5. Graphic Design

Services include:

When the client came to us, they needed updated graphic design materials to show off their branding, so designing a simple business card was a high priority. The process included two unique business card designs for the client to choose from, one round of revisions, and delivering print-ready files for the client and their team to use. We also created: