Lifestyle & Hospitality
Santa Barbara Roasting Company
Coffee Bar & Roastery
Santa Barbara, California
1. Brand Guidelines
Services include:
Santa Barbara Roasting Company (RoCo), a beloved coffee institution since 1989, sought to enhance its online presence to reflect its rich history and dedication to the art of coffee roasting. Our first step was to compile RoCo’s brand assets into a cohesive brand guideline document. The process included:
Creating a mood board based on what we knew about RoCo’s desired look and feel, capturing the essence of their old-school cafe vibe and high-quality coffee offerings.
Organizing a logo set, including primary, secondary, icon, and wordmark logos in all formats, to ensure consistency.
Selecting a distinct font family that aligns with RoCo’s branding and complements its established aesthetic.
Choosing a color palette for the website and other marketing materials to reflect the warm, inviting atmosphere of their cafe and the premium quality of their coffee products.
2. Social Media Management
Services include:
Our strategy for Santa Barbara Roasting Company's social media presence aimed to showcase its rich coffee heritage with high-quality, professional photography combined with eloquent and concise copy written in its brand voice. Consistency was key to creating a cohesive online presence that turned viewers into customers. The process included:
Check-in calls to discuss strategy and upcoming projects.
Regular professional photoshoots to capture the essence of their cafe and coffee products.
Batching content to maintain a visually appealing and consistent social media grid.
Client approval of every image and caption before posting to ensure alignment with their brand.
3. Graphic Design
Services include:
Since Santa Barbara Roasting Company interacts directly with consumers, striking graphic design played a crucial role in their marketing strategy. We collaborated with the client to design promotional graphic materials, and more on an ongoing basis. This service included:
Providing creative direction for both copy and design elements.
Conducting reviews with the client.
Offering ongoing revisions and delivering print-ready files once the project was finalized.
4. Professional Photography
Services include:
Potential clients want to see who they are going to work with, and showcasing the Santa Barbara Roasting Company team and environment built trust far beyond generic stock photos. Here’s what we did:
Vetted local photographers, ensuring they met our high standards for professionalism and quality work.
Strategized a comprehensive shot list and handled all the coordination.
Organized a two-hour photoshoot at one location.
Delivered 15-20 stunning images per shoot.
Want to see more?
This is just the foundation — explore more of our craftsmanship below.