RCS-CM

General Contractors

Los Angeles, California

1. Brand Guidelines

Services include:

RCS-CM is a full-service construction management firm in Southern California. Because of their longstanding presence, we did not make any changes to their logo but instead compiled brand guidelines that convey RCS-CM’s high-caliber capabilities. Also included:

  • Creating a mood board based on what we knew about the client's desired look and feel.

  • Organizing a final logo set (including primary, secondary, icon, and wordmark logos in all formats).

  • Selecting a distinct font family to coordinate with the client’s branding.

  • Choosing a color palette for the website and other marketing materials.

2. Website Transfer

rcs-cm.com | Services include:

Our client at RCS-CM didn’t want to make any changes to their website; they only wanted to get it on a platform for their marketing team to manage on an ongoing basis. Our work included:

  • Transferring website content as-is onto Squarespace’s platform

  • Mobile and SEO optimization

  • Coordinating with the client to make any adjustments

  • Website launch and ongoing management

3. Blogs & Email Campaigns

Services include:

We create ongoing marketing materials that show off RCS-CM’ work and extensive experience. Monthly email newsletters include:

  • Industry insights & updates

  • Project spotlights

  • Company & team happenings

  • Educational articles & information

4. Social Media Management

Services include:

Our strategy for social media is to represent RCS-CM’s work with high-quality images and copy. Consistency is the key to creating a cohesive online presence that turns viewers into customers. The process includes:

  • Regular check-in calls to discuss strategy and projects

  • Batching content to fill the 9 spots on the grid

  • Custom copywriting in distinct brand voice

  • Client approval of every image and caption before posting

Want to see more?

This is just the foundation — explore more of our craftsmanship below.