Pampel Design
Construction Trades
Awning & Shade Solutions
Santa Barbara, California
“I hired Clever Punch to maximize important marketing projects like social media posts, blogging, website design, and marketing strategies. Clever Punch has exceeded my expectations; I am continually excited to see what they have in store for us and am always blown away. They have beautifully captured who we are and have allowed us to stand out among our peers. We have increased our revenue and simultaneously increased the amount of time we have for things we actually enjoy doing in our business! I cannot recommend them enough.”
Valerie Pampel | Owner/Founder, Pampel Design
1. Brand Guidelines
Services include:
Our client at Pampel Design sought a brand refresh for their shade and awning design business. We kept their existing logo, and created cohesive branding in all other areas. The process also included…
Creating a mood board based on what we knew about the client's desired look and feel.
Organizing a final logo set (including primary, secondary, icon, and wordmark logos in all formats).
Selecting a distinct font family to coordinate with the client’s branding.
Choosing a color palette for the website and other marketing materials.
2. New Website
pampeldesign.com | Services include:
We designed and built Pampel’s website from the ground up. By working closely with the client, we were able to create something that would help Pampel Design stand out amongst competitors. Other services included…
Designing the website layout
Copywriting based on the client’s brand voice
Building the custom website in Squarespace
Reviewing with the client in real-time via ZOOM
Optimizing the site for basic SEO tactics
3. Professional Photography
Services include:
Potential clients want to see who they are going to work with. Showing off your team and environment builds trust far beyond generic stock photos. Here’s what we did:
Vetted local photographers (we hold high standards for professional people who do good work)
Strategized a comprehensive shot list (we handle all the coordinating)
Organized a two-hour photoshoot at one location
Delivered 15-20 images stunning images per shoot
4. Social Media
Services include:
Our strategy for Pampel Design’s social media presence was to represent their work with high-quality, professional photography combined with eloquent and concise copy written in their brand voice. Consistency is the key to creating a cohesive online presence that turns viewers into customers. The process includes…
Monthly check-in calls to discuss strategy and projects
Regular professional photoshoots
Batching content to fill the 9 spots on the grid
Client approval of every image and caption before posting
5. Graphic Design
Services include:
When the client came to us, they needed updated graphic design materials to show off their branding, so designing a simple business card was a high priority. The process included two unique business card designs for the client to choose from, one round of revisions, and delivering print-ready files for the client and their team to use. We also created:
Print ads
Direct mail printed materials
Flyers
Digital ads
6. Blogs & Email Campaigns
Services include:
Thoughtful, attractive, and informative content keeps readers engaged with your brand. For Pampel Design, blogs and email campaigns aim to provide free and resourceful information that visually is also nice to look at. This process includes…
Monthly check in calls where we pitch at least 2 blog ideas and discuss email strategy
Picking the client’s brain on industry information relevant to blog topic
Stunning monthly email newsletters and blog posts
Graphic Design Samples
Print Ad
Business Cards
Direct Mail
Want to see more?
This is just the foundation — explore more of our craftsmanship below.