General Contractors

MiLar Design + Build

Full-Service Design-Build
Pasadena, California

“Working with Clever Punch has been a great experience so far and worth every penny! Clever Punch understands our overall brand and desired online image. I am able to focus on other areas of our business development, knowing that our social media presence is taken care of.”

Mariana Reis | Owner + General Contractor

1. Brand Guidelines

Services include:

MiLar Design + Build, a women-founded and operated design-build firm based in South Pasadena, partnered with Clever Punch for a comprehensive website audit and ongoing marketing support. Our process commenced by establishing brand guidelines for MiLar Design + Build, encompassing:

  • Curating inspirational images and messaging aligned with their distinctive brand identity.

  • Developing a complete logo suite featuring primary, secondary, icon, and wordmark logos in various formats.

  • Selecting a cohesive font family that harmonizes with the firm’s branding strategy.

  • Crafting a cohesive color palette for use across their website and marketing collateral, ensuring visual consistency and brand recognition.

2. Website Audit

Services include:

MiLar Design + Build approached Clever Punch seeking recommendations to enhance their website while maintaining its existing structure. Our approach focused on aligning the website closely with MiLar's distinctive brand identity. The process involved:

  • Conducting a detailed review of the website to identify areas for improvement.

  • Proposing adjustments to copy, design elements, layout, and image selection to better reflect MiLar's brand identity.

  • Collaborating closely with the client to refine and gain approval on proposed changes.

  • Executing the approved changes internally, ensuring seamless implementation.

  • Providing ongoing oversight for design and copy maintenance to uphold MiLar's brand consistency and quality standards.

3. Social Media Management

Services include:

For MiLar Design + Build's social media strategy, Clever Punch focused on showcasing their projects with compelling imagery and engaging, on-brand messaging. Our comprehensive approach encompassed:

  • Conducting monthly strategy calls to align on objectives and upcoming projects.

  • Creating content batches tailored to maintain a cohesive grid presence on Instagram and other platforms.

  • Crafting custom copy that reflects MiLar Design + Build's unique voice and expertise.

  • Ensuring client approval for every image, caption, and Instagram story before posting across Instagram, Facebook, and LinkedIn to uphold brand consistency and quality standards.

4. Blogs & Email Campaigns

Services include:

For MiLar Design + Build, Clever Punch developed a series of ongoing blog articles aimed at showcasing their unique identity, exceptional craftsmanship, and extensive expertise. These articles covered a variety of topics, including:

  • Project spotlights highlighting notable achievements and successful collaborations.

  • Updates on company news and team activities to provide insights into MiLar's dynamic culture.

  • Educational articles offering valuable information and industry insights to their audience.

  • Employee bios that introduced the talented individuals behind MiLar Design + Build, reinforcing their team's expertise and commitment to excellence.

5. Professional Photography

Services include:

To enhance MiLar Design + Build's client engagement and trust, Clever Punch conducted professional photography sessions showcasing completed home remodels. Our meticulous approach included:

  • Carefully vetting local photographers who met our high standards for professionalism and quality.

  • Strategizing a detailed shot list to capture the essence and craftsmanship of each project, managing all logistical coordination.

  • Organizing efficient two-hour photoshoots at each location to optimize time and resources.

  • Delivering a collection of 15-20 stunning images per project, showcasing MiLar's exceptional workmanship and design prowess. These photographs not only highlighted the finished results but also reinforced MiLar Design + Build's commitment to excellence and attention to detail.

6. Graphic Design

Services include:

When MiLar Design + Build approached us, they needed a professional brochure to showcase their comprehensive range of services effectively. The final deliverables included:

  • A detailed and engaging brochure highlights MiLar's design and construction expertise, providing valuable insights into their approach, craftsmanship, and project portfolio.

  • Concise one-page PDFs summarizing MiLar's service offerings for quick reference and distribution, enhancing their marketing materials and client communication.

These materials elevated MiLar Design + Build's brand presence and served as informative tools to attract and inform potential clients about their capabilities and commitment to excellence.

Want to see more?

This is just the foundation — explore more of our craftsmanship below.