McCarthy Companies

General Contractors

Real Estate Development
Ventura, California

“Clever Punch does a fantastic job helping our brand stay current and consistent. They help keep us on track to meet marketing goals (which, if left up to us would easily fall to the wayside), and we especially love how they come up with content ideas to present to us and then wordsmith a good amount of it to help things move along. Bottom line—Clever Punch is great to have behind us to help communicate to our clients, partners, and internal staff the important happenings and milestones here at McCarthy Companies.”

Sarah McCarthy-Garcia | Partner, McCarthy Companies

1. Brand Guidelines

Services include:

Our client at McCarthy Companies sought a brand refresh for their business. The first step in our process was to present distinct logo options for the client to choose from. The process also included…

Creating a mood board based on what we knew about the client's desired look and feel.
Organizing a final logo set (including primary, secondary, icon, and wordmark logos in all formats).
Selecting a distinct font family to coordinate with the client’s branding.
Choosing a color palette for the website and other marketing materials.

2. Website Audit

gomccarthy.com | Services include:

The client wanted to maintain a relationship with a separate web developer, but Clever Punch offered support in carrying out an audit based on everything we knew about McCarthy Companies. The process included:

Reviewing the website with a fine tooth comb
Making suggested changes to copy, design, layout, and image selection
Working with the client to finalize and approve our suggested changes
Coordinating with the web developer to implement our audit
Overseeing design and copy maintenance ongoing

3. Social Media

Services include:

Our strategy for McCarthy’s social media presence was to represent their work with high-quality images and copy. Consistency is the key to creating a cohesive online presence that turns viewers into customers. The process includes: