Lifestyle & Hospitality

Dylan Star

Clothing Boutique
Santa Barbara, California

“From the start, Clever Punch was onboard with our ideas. In addition to meeting our budget goals and time constraints, they have gone above and beyond to help make Dylan Star a success. We owe a lot of our finished product to them. Thanks again so much! “

Erica & Brandon Brown | Owners, Dylan Star

1. Brand Guidelines

Services include:

For Dylan Star, we focused on enhancing their already strong brand identity without altering their logo. Our goal was to compile brand guidelines that reflected the boutique’s unique charm and commitment to personalized shopping experiences. Our services included:

  • Creating a mood board based on what we knew about the client's desired look and feel.

  • Organizing a final logo set (including primary, secondary, icon, and wordmark logos in all formats).

  • Selecting a distinct font family to coordinate with the client’s branding.

  • Choosing a color palette for the website and other marketing materials.

2. Website

Services include:

Our team designed and built Dylan Star Clothing Boutique’s website from the ground up. The boutique's desire for a streamlined design and build process helped inspire the website’s overall look and feel. By working closely with the client, we created something that would help Dylan Star stand out among competitors. Other services included:

  • Designing the website layout

  • Copywriting based on the client’s brand voice

  • Building the custom website in Squarespace

  • Reviewing with the client in real-time via ZOOM

  • Optimizing the site for basic SEO tactics

3. Graphic Design

Services include:

When Dylan Star Clothing Boutique came to us, building out robust graphic design to accompany their sjjop was a high priority. We focused on creating visually appealing and effective designs that aligned with their brand identity. The process included:

  • Custom designs tailored to specific needs, whether for in-store promotions, online marketing, or special events.

  • One round of revisions to ensure the designs met the client’s expectations and requirements.

  • Delivering print-ready files for the client and their team to use across various platforms and materials.

We also provided:

  • Consistent branding across all design elements to maintain a cohesive look.

  • Creative direction to align with the boutique’s unique style and mission.

  • Real-time reviews with the client to ensure alignment and satisfaction throughout the design process.

4. Videography | Business Intro Video

Services include:

People want to see who they’re going to work with — especially in the shopping experience. Meet Dylan Star. In creating this video, our Clever Punch services included:

  • Storyboarding to plan out the video's structure and flow.

  • Scriptwriting to ensure clear and engaging messaging.

  • Videography to capture high-quality footage.

  • Editing to refine and perfect the final product.

  • Day-of support to handle logistics and ensure a smooth production process.

5. Press & Collaborations

Services include:

Dylan Star Clothing Boutique is one of Santa Barbara’s most beloved and unique fashion destinations. Their local charm and quality offerings made them a perfect candidate for press and social media collaborations. Clever Punch stepped in to support their ongoing press initiatives and enhance their local presence. Our goal was to create credibility and awareness. Our strategy included:

  • Staying vigilant for storytelling opportunities that highlight Dylan Star's unique value.

  • Writing press releases and ghost articles to communicate their story effectively.

  • Pursuing collaborations with a goal of securing two published articles per year in local publications and engaging in social media partnerships.

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