Lifestyle & Hospitality
Corepower Yoga
Yoga & Fitness Studio
Santa Barbara, California
“Working with the Clever Punch team has been a pleasure. They're great communicators with a clear and effective approach to marketing. I've really appreciated our regular check-in calls to discuss our monthly agenda, and the campaigns we've created together are always thoughtful and well-received. I look forward to building more connections with our clients as we move forward!”
Cara Ferrick | Central Coast Owner & Director, Corepower Yoga
1. Graphic Design
Services include:
CorePower is a hot yoga studio franchise with over 200 locations nationwide. We were privileged to support the marketing of five of those studios on California’s central coast, located in Santa Barbara, Goleta, Westlake, and Thousand Oaks. While they receive solid corporate support and have an in-house team, our work for CorePower showcased how well we can integrate with others. You can add “plays well with others” to our resume.
When CorePower came to us, they sought more graphic design materials to showcase their branding. We created:
Comprehensive and editorial-style poster designs
Branded social media graphics to promote the studios and promotions
High-quality print-ready files for in-studio handouts
2. Influencer Marketing
Services include:
When CorePower partnered with us, they wanted to leverage influencer marketing to grow their membership base. We collaborated with 3-5 local influencers to promote CorePower, showcasing their studios' benefits and unique aspects. The process included identifying the right influencers, coordinating content creation, and tracking engagement. We provided robust analytics to measure the campaign's success and refine strategies. Our efforts included:
Partnering with local influencers to create authentic, engaging content
Coordinating photoshoots and video content at various CorePower locations
Strategizing and scheduling social media posts to maximize reach
Reporting detailed analytics to track performance and growth
Implementing feedback to improve campaign effectiveness continuously
3. Professional Photography
Services include:
We provided professional photography to create and promote more awareness of this premier group fitness option. We scheduled photoshoots for brand imagery and more. What we did:
Vetted local photographers (we hold high standards for professional people who do good work)
Strategized a comprehensive shot list (we handled all the coordinating)
Organized a two-hour photoshoot at each location
Delivered 15-20 stunning images for each project
4. Social Media Management
Services include:
Our strategy for CorePower’s social media presence was to showcase their studios and classes with high-quality images and engaging copy. CorePower came to us with a significant following, so our goal was to maintain consistency with the content we created on their behalf. The process included:
Monthly check-in calls to discuss strategy and projects
Batching content to fill the 9 spots on the grid
Custom copywriting in CorePower’s distinct brand voice
Client approval of every image and caption before posting to Instagram and Facebook
5. Email Campaigns
Services include:
We created ongoing marketing materials that showcased CorePower's high-quality classes and extensive experience. Monthly email newsletters included:
Studio insights & updates
Class and instructor spotlights
CorePower company & team happenings
Educational articles & information
Want to see more?
This is just the foundation — explore more of our craftsmanship below.