Carey Kendall
Real Estate Agents
Santa Ynez, California
“I was introduced to the team at Clever Punch by a client and was impressed with how, at that first meeting, they listened intently to what I needed, where I felt the gaps in my business might be, and where they could fit in to help improve my presence. Now, after 6 months, we have successfully re-branded and created a blog, and they have some extraordinary wordsmiths. Been very happy with how it all has gone.”
Carey Kendall | Real Estate Broker
1. Brand Guidelines
Services include:
Carey Kendall sought guidance in creating a strong professional online presence. The first step in our process was compiling the client’s brand assets into a cohesive brand guideline document. The process included…
Creating a mood board based on what we knew about Carey Kendall’s desired look and feel
Organizing a final logo set (including primary, secondary, icon, and wordmark logos in all formats)
Selecting a distinct font family to coordinate with the client’s branding
Choosing a color palette for the website and other marketing materials
2. Professional Photography
Services include:
Potential clients want to see who they are going to work with. Showing off your team and environment builds trust far beyond generic stock photos. Here’s what we did:
Vetted local photographers (we hold high standards for professional people who do good work)
Strategized a comprehensive shot list (we handle all the coordinating)
Organized a two-hour photoshoot at one location
Delivered 15-20 images stunning images per shoot
3. Social Media
Services include:
Our strategy for Carey’s social media presence was to represent his portfolio of properties for sale with high-quality, professional photography combined with eloquent and concise copy written in their brand voice. Consistency is the key to creating a cohesive online presence that turns viewers into customers. The process includes…
Monthly check-in calls to discuss strategy and projects
Regular professional photoshoots
Batching content to fill the 9 spots on the grid
Client approval of every image and caption before posting
4. Blogs & Email Campaigns
Services include:
Thoughtful, attractive, and informative content keeps readers engaged with your brand. For Carey Kendall, blogs and email campaigns aimed to provide free and resourceful information that visually was also nice to look at. This process included…
Monthly check in calls where we pitched at least 2 blog ideas and discussed email strategy
Picking the client’s brain on industry information relevant to blog topic
Stunning monthly email newsletters and blog posts
5. Graphic Design
Services include:
When the client came to us, they needed updated graphic design materials to show off their branding. They regularly placed both digital and prints ads in local publications, so updating these with Carey’s new branding was a priority. We also created:
Print ads
Direct mail printed materials
Digital ads
Graphic Design Samples
Direct Mail
Digital Ads
Print Ads
Want to see more?
This is just the foundation — explore more of our craftsmanship below.