Lifestyle & Hospitality

BrushCapades

Online Creative Studio
Seattle, Washington

“I started my business in 2014 and successfully scaled on a local level. Then, after the pandemic hit, I added an online experience to our services; our potential customer base grew from the greater Seattle area to the entire globe! CleverPunch has helped me get my name and brand out there, but they're doing it in a tone and voice that feels authentic to my company's personality.”

Anjl Rodee | CEO, BrushCapades

1. Full Brand Package

Services include:

BrushCapades is a Seattle-based online creative studio that hosts virtual painting classes for corporate groups ranging from 10 to 250 people. Founded in 2014, owner and instructor Anjl Rodee is a lifelong artist and entertainer who uses her passion for art to connect remote teams through humor, vulnerability, and creative expression. We began designing and establishing a brand identity that embodied Anjl's fun, vibrant energy while remaining mature, professional, and polished. The process included:

Conceptualizing three distinct logo options for the client to choose from.

Creating a mood board based on what we knew about the client's desired look and feel.
Organizing a final logo set (including primary, secondary, icon, and wordmark logos in all formats).
Selecting a distinct font family to coordinate with the client’s branding.
Choosing a color palette for the website and other marketing materials.

2. New Website

brushcapades.com | Services include:

Our team designed and built BrushCapades' website from the ground up. Anjl's desire for a streamlined design and build process helped inspire the website’s overall look and feel. By working closely with the client, we created something to help BrushCapades stand out from competitors. Other services included:

Designing the website layout
Copywriting based on the client’s brand voice
Building the custom website in Squarespace
Reviewing with the client in real-time via Zoom
Optimizing the site for basic SEO tactics

3. Social Media

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Our strategy for BrushCapades' social presence was to represent their work with high-quality images and succinct, playful copy. Consistency was key to creating a cohesive online presence that turned viewers into customers. The process included:

Monthly check-in calls to discuss strategy and projects
Batching content to fill the 9 spots on the grid
Custom copywriting in a distinct brand voice
Client approval of every image and caption before posting

4. Blogs & Email Campaigns

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We created ongoing marketing materials that showcased BrushCapades' projects and conveyed industry updates. Monthly email newsletters included:

Project spotlights
Local business spotlights
Company updates
Creative resources relevant to virtual painting classes

5. Business Introductory Video

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People wanted to see who they were going to work with — especially in the virtual painting experience. Meet Anjl Rodee; in making this video, our services included storyboarding, scriptwriting, videography, editing, and day-of support.

6. Professional Photography

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Potential clients wanted to see who they were going to work with. Showcasing your team and environment built trust far beyond generic stock photos. Here’s what we did for BrushCapades:

Vetted local photographers (we held high standards for professional people who do good work)
Strategized a comprehensive shot list (we handled all the coordinating)
Organized a two-hour photoshoot at one location
Delivered 15-20 stunning images