The Power of Lead Gen: Grow Your Network While You Sleep
Automated lead generation can build and nurture your network of connections even while you catch some well-deserved shut-eye. Let’s explore how you can implement simple lead gen tactics that save you time and help you expand your reach.
What even is lead generation? How is it different from marketing?
At its core, lead generation is the process of finding and attracting the perfect customers and developing interest in your product or service. Marketing is the content (social posts, your website, brochures), but lead generation is that initial connection and the bus that drives people to that content. There are several ways to incorporate lead gen; the traditional, old-school way is to network with people face to face or speak with them over the phone. While this method is the most impactful, it is time-consuming. As a business owner with limited time, have you considered other automated Lead Gen tactics that help you make new connections or aid in nurturing the relationships in your network? Automated lead generation unlocks new opportunities, as it works round the clock to create multiple touchpoints with folks. The best part? These tactics don’t have to be complicated. They produce results and pay back on their investment.
Nurturing leads into customers – the rule of seven
There’s a lot of talk, but the path to successful lead generation lies in thoughtful touches over a period of time. Marketing research shows most people need at least SEVEN impressions before they are moved to make a purchase. Our super smart lead gen tactics help with those impressions – a follow here, a like over there, a text message here, a postcard in the mailbox there. All of this can be carried out while you are running your business or catching some well-deserved sleep. By the time your ideal customer is ready for the next step, they are warmed up and want to cut to the logistics of working together.
How does it all work? That’s where we come in.
To execute effective lead generation, we offer a comprehensive suite of services catering to various needs. Every client and their target audience is different. We are experts at putting together a lead gen plan and the organic human-like touches that feel like they’re coming directly from you. Here are some of the tactics we can build into a system for you:
LinkedIn Outreach: Connect and communicate with people in the ideal industry, town, and job role. We will manage a series of human-like prompts and messages for 3 hours each week on your behalf.
Direct Mail: Reach potential clients through a personalized, handwritten note (sent by us, from you), leaving a lasting impression and encouraging action. We design a custom promo card, envelope, and notecard to send to a list of clients and/or leads.
Instagram Engagement: Leverage the power of Instagram by connecting and engaging with targeted folks online.
Google Ads: Reach your target audience exactly when they Google the services you offer. We work with Google Ad experts to get you listed on the right search queries. Additionally, you can slap a cookie on the butt of every visitor and appear in graphic banner ads for weeks after they’ve been to your website.
SEO: Direct organic traffic to your website with advanced search engine optimization tactics. We tackle robust on and off-page work and share a detailed report of month-month improvement.
So, which tactics make sense for your business?
We offer a lead nurture kit that bundles the above services for a comprehensive approach. Delegating and automating aspects of your sales pipeline is possible. Lead generation can help you find the perfect customers to build genuine connections with. With tactics like LinkedIn Outreach, Direct Mail, Instagram Engagement, Google Ads, and SEO, expanding your network becomes effortless and creates results. Ready to take lead gen and make it a reality for your business? Let’s chat! We’re here to help you get there.