Client Case Study | Marketing for SinglePoint Builders
SinglePoint Builders is a high-end general contracting firm specializing in custom homes and full remodels throughout the North Bay. Since 2010, they’ve built a reputation for precision, quality craftsmanship, and expert project management. As the business continued to grow, their team recognized the need for a consistent, professional marketing presence that matched the level of care and detail they bring to their builds. That’s when they turned to Clever Punch.
A Rebrand with Meaning
Our partnership began with a brand refresh, including a modern logo and full website rebuild. Their new logo features a stylized plumb bob—a tool used in construction to establish a precise vertical point, which also inspired their name, SinglePoint. It’s a subtle but powerful symbol of the company’s values: accuracy, balance, and craftsmanship.
Next, we replicated and rebuilt their original website in Squarespace to make future updates easier and to give our team direct management access. The new site preserved their original structure but added thoughtful copy edits, visual improvements, and backend SEO support. The result? A refreshed digital presence that feels polished, intentional, and aligned with their brand.
Ongoing Marketing, Built to Last
After the successful rebrand and website transfer, we transitioned into ongoing marketing support. Like all Clever Punch clients, SinglePoint Builders benefits from a flexible monthly marketing plan that includes multiple touchpoints throughout the year:
Check-In Calls – We stay aligned with SinglePoint’s priorities and upcoming projects.
Social Media Management – We post on Instagram, Facebook, and LinkedIn, keeping their audience engaged with project photos, team updates, and behind-the-scenes content.
Website Articles – Custom articles that boost SEO and demonstrate their expertise.
Email Campaigns – Highlighting recent projects, company news, and building trends.
Photoshoots – Capturing fresh content from job sites, team features, and completed homes.
Graphic Design – Ongoing creative support for digital and print materials (up to 2 hours/month).
Website Updates – Light updates made by our team (up to 1 hour/month).
Standard SEO – Built into their new site to ensure they stay competitive in search rankings.
Marketing Reports – Quarterly performance updates so the team knows what’s working.
Consistent Storytelling, Strong Results
Our goal with SinglePoint isn’t just to make things look good—it’s to reflect who they are. From the start, we’ve worked to capture their unique blend of professionalism, craftsmanship, and down-to-earth leadership. Every photoshoot, post, and campaign is tailored to reflect their values and voice. Brant Hill, President & CEO of SinglePoint, shared:
“Clever Punch has been great to work with through our rebranding process and marketing efforts. They are well organized and thoughtful with all their suggestions and final work products. They have done an amazing job understanding our culture and helping us get our message out to our prospective clients and colleagues.”
Supporting SinglePoint Builders has been a rewarding experience, and we’re proud to serve as their fractional marketing team. With consistent check-ins, clear communication, and a flexible plan, we’re able to shift priorities as their projects evolve—whether that’s launching a new build, celebrating a company milestone, or creating content for their next photoshoot.