CLEVER PUNCH CO.
Who are we?
A branding & marketing team that caters to established contractor businesses in Santa Barbara.
Who are our clients?
Small to mid-sized businesses who run great businesses but are ready up their branding & marketing game. Our clients know their business and this ain’t their first rodeo. They don’t need over-the-top and complex. They need simple, yet professional so that they can attract the clients they want and get the jobs they want.
Where are we?
Our core team works from the Impact Hub in the Funk Zone of beautiful Santa Barbara, California!
What makes us different?
No. 1 - We cater to contractors, including General Contractors, Architects and the Trades.
No. 2 - We focus on creating a professional look and marketing materials that will get you qualified leads.
No. 3 - We stay on top of it all. Say goodbye to outdated info, empty portfolios or embarrassing web pages.
Ready to get started?
MEET THE TEAM
OWNER - JADE FLOGERZI
GRAPHIC DESIGNER - BIPLAp PAUL
INTERN - Sonya brieske
COPYWRITER - JENNA TICO
VIDEOGRAPHER - WILL HAHN
ACCOUNTING - IVY CRANDELL
s.E.O - TRAVIS THOMAS
PHOTOGRAPHER - BRANDON BROWN
PHOTOGRAPHER - GAVIN CATER
OFFICE MORALE - OZZIE
PHOTOGRAPHER - TRINE BELL
It’s fair to say contractors chose us. When owner Jade Flogerzi started freelance marketing and was eager to gain experience, her first two clients were contractors. Over the next year, she helped a variety of businesses — fashion, equestrian, food and beverage — but felt the most successful when working with contractors.
“When business owners think of marketing, they are frustrated by the lack of transparency. They just want to understand what they are paying for and what results they can expect. Contractors appreciate my approach - professional and practical. Our services are straightforward and based on the goals of your business. We like to keep it simple. We work alongside contractors and mold ourselves to fit their vision. Together make a great team.”
ABOUT THE NAME…
As a business owner, you know choosing a name is easy. Choosing a name that is not taken or available to own and protect is the real challenge.
Our priorities in choosing a name were that it must 1.) be memorable, 2.) masculine, 3.) have more than one meaning 4.) be easy to pronounce and 5.) available to own.
Clever - Someone that is clever is more than just intelligent. They are original, ingenious, witty, skillful and inventive. We would rather be called clever, than called smart. The “K” sound is also one of the easiest for our brains to remember.
Punch - Punch has two meanings. First, for the client’s marketing efforts to be with intention. To make their efforts count, spend their energy and resources on the most efficient channels. And for their message to be loud, clear and memorable. The logo adds a double meaning by illustrating punch, the drink. We also love the idea of spreading a message that hits people subconsciously, and ebbs away until they are hooked and “drinking the Kool-Aid.” Whether or not the illustrated punch in the logo is spiked is up for debate.
If you are struggling with naming, or renaming your business, we offer a naming and trademarking service. See more here.