Professional Services
AB Procured
Event Planner
Los Angeles, California
1. Brand Guidelines
Services include:
AB Procured is an event planning agency offering comprehensive event fulfillment and execution services, specializing in creating immersive experiential spaces. We began with new branding from scratch that captured their professionalism and dedication to eye-catching design, all while maintaining a fun, distinct color scheme. This included:
Presenting new logo options to capture AB Procured’s desired look and feel.
Organizing a final logo set (including primary, secondary, icon, and wordmark logos in all formats).
Selecting a distinct font family to coordinate with the client’s branding.
Choosing a color palette for the website and other marketing materials.






2. New Website
abprucred.com | Services include:
Our team created AB Procured’s new website from the ground up. Careful attention was paid to implementing a custom intro video and a commerce page. By working with the client, we were able to produce the video and receive the necessary product information. Other services included…
Designing the website layout
Copywriting based on AB Procured’s brand voice
Building the custom website in Squarespace
Reviewing with the client in real-time via ZOOM
Optimizing the site for basic SEO tactics
Ongoing maintenance support
3. Social Media Management
Services include:
Our strategy for AB Procured’s social media presence was to represent their event work with high-quality, professional photography combined with punchy and detailed copy written in their brand voice. Consistency is the key to creating a cohesive online presence that turns viewers into customers. The process includes…
Monthly check-in calls to discuss strategy and projects
Regular professional photoshoots
Batching content to fill the 9 spots on the grid
Client approval of every image and caption before posting
3. Blogs & Email Campaigns
Services include:
We created ongoing marketing materials to convey the AB Procured team’s event production and extensive experience in the event industry. quarterly email newsletters include:
Industry insights, trends, & updates
Project spotlights
AB Procured company & team happenings
Product offerings
Graphic Design Samples
One-Pager
Business Cards
Holiday Wishes
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